Engine of Growth

PUSH Action grows the success of your
business. It makes people think of
you, choose you, and happily pay more.

Natural GROWTH IS AN ILLUSION

Believing in it means thinking time creates traction. That visibility comes from existence. That doing good work is enough to be chosen.

But it makes you passive. You wait instead of acting. You hope instead of building. And your rivals will thank you for it.

Natural growth depends on bold assumptions ...
You assume people think of you.

If people are focused on something else, they literally won’t see you — even if you’re in full view. You’re not being ignored — you’re invisible.

Inattentional Blindness
You assume people remember you.

Most don’t. They’re not ignoring you — they’re just thinking about themselves. If you’re not front of mind, you’re not in mind at all.
Spotlight Effect

Think of the success of your business as a box
Inside, you’ll find profit — and the size of its heart.
growth means expanding that box.
But success is limited by your customers — and what they spend.
And your customers can’t grow beyond the people who think of you — your possibilities.
Therefore, growth comes from increasing who thinks of you, who chooses you, and what they spend.